How to Compose an Effective Cover Letter

A cover letter is designed to highlight what qualifications and skills you would bring to a potential employer for a specific position. A cover letter allows you to describe the accomplishments and special skills that make you most qualified for the job you want.

Why Create a Cover Letter?

A well-prepared resume is sometimes not enough to convince an employer that you should be interviewed for a position. As important as your resume is, your cover letter can direct the reader’s attention to aspects of your education and experience that are the most relevant.

Cover letters demonstrate your knowledge of the organization you are applying to and explains any part of your work history that needs clarification. A cover letter also demonstrates that you can organize your thoughts and express yourself clearly and appropriately. In a sense, your cover letter reflects your communication skills and, to a certain degree, your personality.

What Makes Up a Cover Letter?

Cover letters are one-page documents consisting of at least three parts.

  • Beginning: An introduction that expresses who you are and why you are interested in the speicifc position. 
  • Middle: The section that describes what you have to offer. This section should also expand upon your interest in the position and how your qualifications match it.
  • Closing: This section is where you wrap up your letter by re-articulating your interest, providing contact information, show your eagerness, and bring the letter to an end. 

What to include in your cover letter

Company/Employer Information
A cover letter should be addressed to the specific company and individual who will review your application. You can usually find this information through research or by contacting the company. It could be addressed to the department director or manager who will lead your team should you get the job.

Address the position
The letter should name the position for which you are applying, indicate your knowledge of and interest in the company, and indicate your qualifications for the position. You want to answer questions such as:

  • Why do you want to work with this specific organization?
  • How do you fit in with this organization?
  • What are your qualifications for this particular position?

Articulate your Skills

Include:

  • Positive information supporting your hire
  • Information detailing your strengths, accomplishments, interests and goals
  • Examples of productivity and performance
  • Benefits you can offer the employer

Omit:

  • Information unrelated to position
  • Negative talk about your prior employer
  • Salary requirements or salary history.
  • Personal information such as marital status, children, religious preference, etc.

Before Writing Your Cover Letter

What is the prospective employer seeking?

Think about the skills, knowledge, and experiences that would be an asset in the job you are targeting. Consider using key words from the job description in your letter.

What are your objectives?
Are you applying for a specific position, trying to get an interview, or hoping to spend some time talking to someone who can discuss opportunities in general at that organization? Be specific.

What are the qualities that you bring to this employer or job?
Describe at least two specific accomplishments that prove you have qualities the employer is looking for.

Why do you want to work for this particular organization?
What do you know about the organization? What is it about their products, services, philosophy, mission, goals, or needs that relates to your interests, background and values?

Useful Action Verbs

Management Skills

  • adapted
  • delegated
  • oversaw

Communication Skills

  • addressed
  • explained
  • resolved

Technical Skills

  • administered
  • maintained
  • utilized

Teaching Skills

  • advised
  • coordinated
  • facilitated

Financial Skills

  • allocated
  • appraised
  • reduced

Creative Skills

  • created
  • invented
  • integrated

Helping Skills

  • advocated
  • resolved
  • supported

Organizational Skills

  • distributed
  • implemented
  • executed

Guidelines for Writing a Successful Cover Letter

  1. Tailor your cover letter as much as possible to target the reader and industry.
  2. Focus more on what you have to offer the prospective employer than on what they can do for you.
  3. Avoid saying anything negative about your employment situation or about your personal life.
  4. Your writing style should be clear, objective, and persuasive rather than narrative.
  5. Back up claims with examples.
  6. Keep the letter to one page. 
  7. Let other people read it and get their opinions before sending it.
  8. Proofread for misspellings and typing errors.
  9. Use terms and phrases that are found in the job description.
  10. Show concern, interest, and pride for your profession. 
  11. Demonstrate energy and enthusiasm.
  12. Maintain a balance between professionalism and friendliness.
  13. Include information relevant to the job you are seeking.
  14. Write the letter in your own words so that it sounds like you, not like something out of a book
  15. Form paragraphs with a conversational yet formal tone